Absolut Mexican Ad Campaign

This is the billboard campaign running in Mexico on behalf of Absolut Vodka. Naturally there is incredible controversy, mostly in the U.S. The ad suggests half of the U.S.'s Western Territory would still belong to Mexico in a perfect world. A glancing look over the comments on pages featuring the image shows a wide range, or at least a range, of opinions. Some Americans want to boycott Absolut. Others say that the controversy is stupid. Most say that if the land belong to Mexico it would be giant poverty ridden state like that of modern Mexico, the implication being that America did a good thing by warring with Mexico and manifesting our destiny.

I say that America needs to get over itself. Do they really think that every country imagines the ideal world being mapped the way it currently is? Seriously?! Like some British don't still mourn the loss of the American Colonies? Or the Portuguese wouldn't want back Brazil?

Who is still operating under the delusion the the U. S. has been this goodwill nation, mercifully saving natives from themselves and introducing them to true civilisation? Yes, America is a powerful nation. We are not a third world country. But that has come at the price of other possibilities for diversity and culture in the geographical location know as North America.

Empires are built on the destruction of others. All throughout history people have been oppressing others. America isn't the first or the last. Nor the best or the worst. If we are going to be sensitive about our history, we might as well perform extreme revisionists history like Communist Russia and make our own "Absolut World". We can spoon feed it to elementary students and invest trillions of dollars into extensive propaganda programs. There seems to be enough people to buy it.

On a final note, Absolut isn't even that great of a Vodka. I prefer Smirnoff. But I might start drinking Absolut . . . just to say I endorse creative freedom and alternative histories while I'm gettin' my drink on . . .