Tuesday, July 29, 2008

Commercial Kudos

Being as of late mostly unemployed, I have been watching an inordinate amount of tv. Mostly this means commercials and frustration. However, this one series of commercials that I love: Comcast's. I love those turtles but I especially love the commercials where they literally interpret money idioms. My personal favorite is "It's a piece of cake." That mostly stems from my love of cake. But I also like "Hang on to your dough" or "Talk about savings". These commercial highlight what I ultimately love about language: the ability to play. It's something not easily done visually but quite easily done with words whether written or spoken. And not just in English but also other languages. Often it may lead to misunderstanding but it can also lead to hysterical memories . . . or a good commercial campaign.

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